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Mālama Hawaii

Showing Kindness Through Travel

Mālama Hawaii

Showing Kindness Through Travel

Mālama Hawaii

Showing Kindness Through Travel

Mālama Hawaii

Showing Kindness Through Travel

The spirit of aloha that welcomes travelers to Hawaii is one of love, care, and empathy—all of which the Islands now need from us in the wake of the devastating wildfires that tore through West Maui, causing loss of life and home.


As Maui and the entire state of Hawaii continue to mourn, so too are they rebuilding. Tourism, according to the Maui Economic Development Board, directly or indirectly produce 70 cents of every dollar of the island's economy. With the current downturn in travel, however, Maui is set to lose more than $600 million this year, and the Hawaiian economy as a whole nearly $2 billion in the next two years.


To support our colleagues, partners, and the people of Hawaii, ALG Vacations® is asking our advisors for your help in showing all of the Hawaiian Islands mālama—care and protection—by cultivating respectful travel.


"70¢ of every dollar comes from tourism"

  • maui map

    Phased Reopening Began 10/8 in West Maui

    The island has created a phased approach to re-opening West Maui to prioritize residents' needs. The first phase begins on October 8th with the Ritz-Carlton, Maui Kapalua to Kahana Villa reopening. For full details on the remaining phases, click the button below for more information. The rest of Hawaii is open and actively welcoming travelers.

    Learn more
  • group silhouette at sunset

    Strength in Solidarity

    Explaining the reasoning behind the reopening, Governor Green said, "This difficult decision is meant to bring hope for recovery to the families and businesses on Maui that have been so deeply affected in every way by the disaster."

  • couple buying fruit at a local Maui stand

    From Hawaii Tourism to You

    "Now is the time for people everywhere to show their support for Maui by booking trips, making restaurant reservations, and frequenting Maui's retail stores and attractions that support workers and their families." – Daniel Nāho'pi'i, Chief Administrative Officer, Hawaii Tourism Authority



  • maui strong fund

    Donate to Relief Efforts

    ALG Vacations has pledged $100,000 to the Maui Strong Fund, and we encourage our advisors and travelers who are able to join us in donating.

    Donate Now
  • group hiking in Maui

    How to Travel with Mālama

    The best way to support affected communities is to travel with Kindness. Be mindful of what Hawaiians are going through and show them the same aloha that they have always shown us. Follow traditional values to ensure your visit uplifts as much as it rebuilds:


      • Alaka'i: As a travel advisor, provide an example for your customers. Set expectations and remind them that although Maui is still recovering, travel to Hawaii is as rewarding as it's ever been—even more so.


      • Lokomaika'i: Show generosity and compassion. Support small businesses, eat out at local restaurants, and remember kind words go a long way.


      • Ho'ohanohano: Respect the grief of residents and avoid affected areas.



Mahalo for your kokua in helping us help Hawaii.

In Hawaiian, Kokua is a common phrasing that represents kindness without expecting anything in return.



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