Care is at the core of our values. We believe there is no better way to uphold it than through kindness, reinforcing that vision through three pillars of action.

Expressing our pillar of Kindness in Travel, this voluntourism program lets advisors directly impact the destinations we sell through donated time, resources, and funds. 

Kindness starts with us. If someone has made you smile, let them know by sending a note of gratitude. 

Whether it’s an ALG Vacations team member who went above and beyond, a supplier who made your client’s stay, or a customer who referred new business, send a Kindness Card today. 

The Kindness Events—spanning both the Kindness Conference and Kindness Connection—have become a defining space in the travel industry, bringing people together through purpose, empowerment, and authentic connection. From inspiring keynotes and dynamic presenters to meaningful discussions, each moment challenges attendees to see travel through a lens of care and collaboration. The Kindness Conference invites rising leaders under 40 to grow their skills and shape a kinder future for travel, while the Kindness Connection welcomes seasoned professionals to share wisdom, spark dialogue, and strengthen bonds. Together, they create a unique space where innovation meets experience—and where kindness is more than a theme, it’s a movement. With this year’s inspiration still echoing, we’re already looking ahead to the 2026 Kindness Events, ready to build on the momentum and continue creating a ripple of kindness felt across the industry.